The following has been provided courtesy of the NSPCC

NSPCC

  The NSPCC's mission is to end cruelty to children.  The NSPCC FULL STOP Campaign will spearhead a host of new initiatives based on partnership with other organisations and mass involvement from the public.

  Child abuse is still the cruel reality for many children today.  Yet we know that most child cruelty can be prevented - provided the will exists to do so.  We owe it to children to make it happen.

  The FULL STOP Campaign aims to:

 ·         Change attitudes - making the care and protection of children everybody's responsibility.

·         Harness energy - involving all people and organisations concerned about children.

·         Create new initiatives - launching new services, new approaches and using new technologies to end cruelty to children.

  The campaign will work through five broad programmes which will help and support children and families.  While the NSPCC will remain focussed on protecting children, it will bring help and advice more within children's reach through their families, schools, local communities, through the internet and the media.

  To start this process the NSPCC needs to raise £250 million, to be raised through one of the largest charitable appeals ever attempted in this country.

For more information visit the website at http://www.nspcc.org.uk